In today’s world, the answer is almost always yes.
There are a lot of moving parts that need tying together in the modern business environment - social media content, paid advertising, SEO, content strategy, and more - so it’s important to know which areas should be a priority for your business.
Despite what other agencies might say, there’s no need for your business to be present on each and every platform out there - it’s much better to choose fewer, more relevant platforms and do those effectively.
A digital marketing strategy can help you find out what those platforms should be.