Email marketing provides direct communication between you and your customers.

On average, email marketing drives an ROI of $36 for every dollar spent, making it an incredibly cost-effective marketing channel for businesses that can use it effectively.

These days, almost any business will benefit from a solid email marketing strategy.

If you’ve ever bought something online, you probably already know that emails can be used to reduce the number of abandoned carts, increase revenue with upsells, and generate reviews for products after a purchase.

But emails can also be used to build deeper relationships with customers, warm up cold leads, and even win back old customers who haven’t interacted with your business in a while.

Ever been halfway through a purchase on a website when you got distracted and left the site, only to receive a reminder email a few hours later reminding you to complete your purchase?

That’s just one example of how email marketing can deliver an ROI for your business.

In short - absolutely!

Despite us all being familiar with countless spam emails, companies who treat their email list with respect and provide them value can see huge benefits from email marketing.

The increase in automated tools, such as Klaviyo and ActiveCampaign, allow small businesses to create professional email flows that send engaging emails to customers on a regular basis.