CBD One approached Blush to tackle one core problem they were facing with their search visibility - they only ranked for branded terms, which meant that new customers were having a hard time finding their products online.
CBD One approached Blush to tackle one core problem they were facing with their search visibility - they only ranked for branded terms, which meant that new customers were having a hard time finding their products online.
After making sure the site was fully optimised and identifying keywords to target, Blush worked with CBD One to scale their content marketing efforts, resulting in a staggering 1,100.09% increase in organic clicks and 141.56% increase in e-commerce revenue.
The CBD industry is notoriously competitive, but after meeting with CBD One and hearing their vision for their business, Blush was up for the challenge.
We started with a technical audit of the site to identify any potential issues and create a solid foundation to work from. This highlighted that site speed was an issue, so we worked with the development team to migrate the site to Kinsta, and resolve the issues that were causing the speed to drop.
The next step was keyword research which was used to identify the terms and phrases that potential customers were already using to search for the products that CBD One has to offer.
First, we mapped relevant keywords to the existing pages on the site, making sure the product and category pages were fully optimised around the search terms the target audience is using.
Next, we created a content plan to identify new topics to target with blog posts and guides, positioning CBD One as experts in the industry and helping to establish authority for the site.
This content focuses on answering common questions people might have about CBD, and gives the business the chance to build a relationship with a potential customer long before they might be ready to buy their products.
The optimisations and new content have worked incredibly well at increasing CBD One’s visibility, and while the visits have increased, the company’s revenue has also followed suit.
